Informative Anti-Human Trafficking Social Media Toolkit
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What is human trafficking? Human trafficking is the exploitation of people through force, fraud, or coercion — for forced labor or commercial sex. It happens here in Pennsylvania. Learn the signs: pa.gov/humantrafficking
Human trafficking isn’t always what people expect. It can happen to anyone. Labor trafficking can occur in restaurants, cleaning services, agriculture, construction, and more. Warning signs may include restricted movement, withheld pay, or fear of speaking freely. Do you suspect human trafficking? Find help and learn more: pa.gov/humantrafficking
Human trafficking often happens in plain sight — in places we pass through every day, like parking lots, rest stops, and businesses. Understanding the warning signs can help you protect your community. Learn how to identify exploitation and connect people to the help they need at pa.gov/humantrafficking
Human trafficking does not discriminate. People of different ages, races, genders, and backgrounds can be exploited — often by someone they know or trust. Learning the signs helps communities respond and support survivors. Visit pa.gov/humantrafficking today
Social Media Toolkits for Major 2026 Pennsylvania Events
Major 2026 Pennsylvania Events:
- PGA Championship:
May 11–17, 2026
- FIFA World Cup, Philadelphia:
June 14–July 31, 2026
- Great American Getaway 400 (NASCAR Pocono Raceway):
June 14, 2026
- MLB All-Star Game, Philadelphia:
July 11–14, 2026
- America 250 / July 4th Statewide Celebrations
Do not attempt to confront a suspected trafficker or alert a victim to your suspicions. Report suspected human trafficking to Pennsylvania law enforcement.
Call 888-292-1919 or Email tips@pa.gov
1. Step Up to the Plate
Uses one of baseball's most recognizable phrases to encourage individuals to take action when they recognize the signs of human trafficking. The campaign emphasizes personal responsibility and the idea that everyone has an opportunity to make a difference.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Whether you're at the ballpark or in your community, awareness can make a difference.
Learn the signs of human trafficking, trust your instincts, and speak up if something doesn't feel right.
One report could help change a life.
Learn more: pa.gov/humantrafficking
Post 2:
The biggest moments happen on and off the field.
Step up to the plate by recognizing the signs of human trafficking, reporting suspicious activity, and supporting survivors.
pa.gov/humantrafficking
2. Cover All the Bases
One of the strongest baseball-specific awareness concepts. Encourages a complete approach to prevention.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Preventing human trafficking starts with awareness.
Cover all the bases by:
- Remembering the signs of human trafficking
- Reporting suspicious activity
- Supporting victims and survivors
When we all do our part, we help build safer communities.
Learn more: pa.gov/humantrafficking
Post 2:
The best defense against human trafficking starts with awareness.
- Learn the signs
- Trust your instincts
- Report concerns
Together, we can help protect our communities.
Learn more: pa.gov/humantrafficking
3. Protect Home
Uses the concept of protecting home plate and defending home field advantage as a metaphor for protecting communities and keeping people safe in Pennsylvania.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Strong communities start with informed communities.
Help protect home by:
- Learning the signs of human trafficking
- Trusting your instincts
- Speaking up when something doesn't feel right
Together, we can help keep Pennsylvania communities safe.
Learn more: pa.gov/humantrafficking
Post 2:
Human trafficking can happen anywhere.
Protect home. Protect your community.
- Know the signs.
- Trust your instincts.
- Speak up.
Every action helps strengthen our defense against exploitation.
pa.gov/humantrafficking
1. One Goal Worth Fighting For
Positive, unifying, and community-focused, this campaign uses soccer-themed messaging to emphasize teamwork, awareness, and shared responsibility in preventing human trafficking.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
One Goal Worth Fighting For: End Human Trafficking.
The world's game brings people together. Awareness helps keep communities safe.
By learning the signs of human trafficking and speaking up when something doesn't feel right, you can help make a difference.
Learn more: pa.gov/humantrafficking
Post 2:
Every match has a goal.
Human trafficking can happen anywhere, but awareness can help change the outcome.
· Learn the signs
· Trust your instincts
· Speak up
Together, we can help protect our communities.
pa.gov/humantrafficking
2. Keep Awareness In Play
Blends the global spirit of soccer with a simple call to action: stay aware and speak up.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Big moments bring people together—but awareness matters.
Human trafficking can happen anywhere, including during major events.
Recognizing the signs and speaking up when something doesn't feel right can help protect someone in need.
Learn more: pa.gov/humantrafficking
Post 2:
Awareness belongs on every team.
· Learn the signs
· Trust your instincts
· Report concerns
Together, we can help keep awareness in play.
Learn more: pa.gov/humantrafficking
3. Drive Awareness Forward
Draws on the defensive side of soccer to reinforce that prevention starts with awareness.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Preventing human trafficking takes teamwork.
When communities work together, we are better equipped to recognize warning signs, respond safely, and help protect others.
Build a stronger defense:
· Stay aware
· Trust your instincts
· Speak up
Visit pa.gov/humantrafficking to learn more.
Post 2:
Human trafficking can happen anywhere.
Help strengthen our defense against exploitation by:
· Learning the signs
· Reporting suspicious activity
· Supporting victims and survivors
When communities stay informed and work together, awareness can make a difference.
Learn more: pa.gov/humantrafficking
4. Team Up Against Trafficking
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
It takes a team to prevent human trafficking.
Communities that stay informed and work together are better equipped to recognize warning signs and respond safely.
Play your part. Team up against trafficking.
Learn more: pa.gov/humantrafficking
Post 2:
Strong teams look out for one another.
By learning the signs of human trafficking and speaking up when something doesn't feel right, we can help keep our communities safer.
Team up against trafficking.
Learn more: pa.gov/humantrafficking
1. Freedom Belongs to Everyone in Pennsylvania
Celebrates Pennsylvania's legacy of freedom while reinforcing a shared responsibility to protect others from exploitation. This campaign encourages awareness, community action, and the belief that everyone deserves to live free from human trafficking.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Freedom belongs to everyone in Pennsylvania. Let's work together to protect it.
Ending human trafficking starts with informed communities.
Learn the signs
Trust your instincts
Speak up
Together, we can help ensure that freedom is a reality for everyone.
Learn more: pa.gov/humantrafficking
Post 2:
Freedom is one of Pennsylvania's defining values—and it belongs to everyone.
Human trafficking denies people the freedom they deserve. By recognizing the signs and reporting suspicious activity, each of us can help protect our neighbors and strengthen our communities.
Learn more about how you can make a difference: pa.gov/humantrafficking
2. A Stronger Commonwealth Starts With Us
Inspired by Pennsylvania's leadership in the nation's history, this campaign emphasizes that strong communities are built through shared responsibility. By encouraging Pennsylvanians to recognize the signs of human trafficking, report concerns, and support victims and survivors, the campaign reinforces that creating a safer Commonwealth begins with each of us.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Pennsylvania is where our nation's story began—and where we continue working toward a future built on freedom, dignity, and opportunity for all.
A stronger Commonwealth starts with us.
Remember the signs
Report suspicious activity
Support victims and survivors
Learn more: pa.gov/humantrafficking
Post 3:
As Pennsylvania commemorates 250 years of freedom, we also reaffirm our commitment to protecting the people who call the Commonwealth home.
Remember the signs, report suspicious activity, and support victims and survivors.
Together, a stronger Commonwealth starts with us. Learn more: pa.gov/humantrafficking
Post 2:
Strong communities are built by people who look out for one another.
When we stay informed, recognize the signs of human trafficking, and speak up when something doesn't seem right, we help create a safer Pennsylvania for everyone.
Together, a stronger Commonwealth starts with us.
Learn more: pa.gov/humantrafficking
1. Don’t Get Lapped by the Signs
Fast-paced, alert, decisive, but still responsible and non-alarmist.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Post 1:
The world moves fast—but awareness can make a difference.
Don’t get lapped by the signs.
Human trafficking can happen anywhere.
· Stay aware
· Trust your instincts
· Report concerns
Learn more: pa.gov/humantrafficking
Post 2:
Recognizing the signs of human trafficking can make a difference.
When communities stay informed and aware, we can help change the outcome.
One report can change a life!
Learn more: pa.gov/humantrafficking
2. Stay Aware at Every Turn
Focuses on prevention through awareness. Uses racing awareness as a metaphor for recognizing warning signs before they’re missed.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Post 1:
At every turn, awareness matters.
Human trafficking can happen anywhere—even during major sporting events.
Recognizing the signs can help protect someone in need.
Learn more: pa.gov/humantrafficking
Post 2:
Stay aware at every turn.
Recognizing the signs of human trafficking can make a difference.
· Stay alert
· Trust your instincts
· Report concerns
Learn more: pa.gov/humantrafficking
3. Drive Awareness Forward
Positions trafficking prevention as a collective effort where everyone has a role to play.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Post 1:
Human Trafficking can happen anywhere.
Drive awareness forward by:
· Remembering the signs
· Reporting suspicious activity
· Supporting victims and survivors
Awareness and action can make a difference.
Learn more: pa.gov/humantrafficking
Post 2:
We all have a role to play in preventing human trafficking.
When communities work together, awareness can save lives.
Drive awareness forward:
· Stay alert
· Trust your instincts
· Speak up
Visit pa.gov/humantrafficking to learn more.
4. Team Up Against Trafficking
Positions trafficking prevention as a team effort where awareness starts with people looking out for one another.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Post 1:
Team up against trafficking.
Human trafficking can happen anywhere—but your awareness and action can make a difference.
· Learn the signs
· Trust your instincts
· Speak up
pa.gov/humantrafficking
Post 2:
We all have a role to play in preventing human trafficking.
Communities that stay informed and work together are better equipped to recognize warning signs and respond safely.
Team up against trafficking.
Learn more: pa.gov/humantrafficking
1. Every Shot Counts
This set reinforces that small actions matter. Awareness, recognition, and reporting are positioned as meaningful steps that contribute to prevention.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Every shot counts.
Recognizing the signs of human trafficking can make a difference.
Together we can change the course.
Learn more and find resources at: pa.gov/humantrafficking
Post 2:
Every shot counts.
Human trafficking can happen anywhere—but awareness can make a difference.
· Stay alert
· Recognize the signs
· Speak up
Learn more: pa.gov/humantrafficking
2. Change the Course
Focuses on prevention through awareness. This set emphasizes that recognizing and responding to signs can shift outcomes and protect individuals.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Big moments bring people together—but awareness matters.
Human trafficking can happen anywhere, including in our communities.
Together, we can change the course.
Learn more: pa.gov/humantrafficking
Post 2:
Recognizing the signs of human trafficking can make a difference. Together, we can change the course.
Awareness, vigilance, and action all play a role in prevention.
Visit pa.gov/humantrafficking to learn more.
3. Drive Awareness Forward
This set blends awareness + action messaging with a forward-moving tone. It emphasizes vigilance and encourages proactive behavior.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
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Post 1:
Human trafficking can hide in the rough—but awareness can make a difference.
Recognizing the signs and taking action helps protect our communities.
· Know the signs
· Trust your instincts
· Speak up
Learn how you can drive awareness forward at: pa.gov/humantrafficking
Post 2:
Drive awareness forward.
Human trafficking can hide in the rough.
Know the signs. Speak up.
Visit pa.gov/humantrafficking today
1. Flag On That Play
This concept uses sports language and visual cues—whistles, referees, and signaling—to connect awareness with action.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Post 1:
Awareness is important, but action is what makes the difference.
Human trafficking involves exploitation through force, fraud, or coercion—and it can happen here in Pennsylvania.
If something doesn’t feel right, trust your instincts and speak up.
Learn how to recognize the signs and report safely: pa.gov/humantrafficking
Post 2:
FLAG ON THAT PLAY!
Human trafficking can happen anywhere—but you can help stop it.
- Know the signs
- Speak up
- Report concerns
If something feels wrong, trust your instincts.
Learn more: pa.gov/humantrafficking
2. Football Moments
This set uses realistic sports environments (football field, playbook, stadium) to, anchor messaging in familiar environmen, leverage the energy of major sporting events without being abstract, and emphasize that awareness and action happen in real life.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Human trafficking can happen anywhere—but awareness and action can help prevent it.
We all have a role to play.
- Learn the signs
- Trust your instincts
- Report concerns
You don’t have to be certain to speak up.
pa.gov/humantrafficking
X/BlueSky
We all have a role to play.
Know the signs. Trust your instincts. Speak up.
pa.gov/humantrafficking
Big moments bring people together—but awareness matters.
Human trafficking can happen anywhere, and recognizing the signs can make a difference.
- Stay aware
- Speak up
- Help protect others
You don’t have to be certain to report a concern.
Learn more: pa.gov/humantrafficking
WE ALL HAVE A ROLE TO PLAY!
- Awareness changes everything
- Know the signs
- Speak up
Learn how you can help make a difference at pa.gov/humantrafficking
3. Awareness is Our Game Plan
This set establishes a clear, repeatable campaign slogan that blends sports culture (teamwork, preparation, strategy), collective responsibility, and positive, forward-looking tone.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Awareness is our game plan.
Preventing human trafficking starts with understanding the signs, staying alert, and working together as a community.
When we’re informed, we’re better equipped to act.
Learn how to recognize and report trafficking: pa.gov/humantrafficking
X/BlueSky
Awareness is our game plan. Know the signs. Speak up.
Visit pa.gov/humantrafficking
Awareness is our game plan.
Human trafficking can happen anywhere—but when we stay informed and look out for one another, we can help stop it.
- Know the signs
- Look out for your community
- Speak up
Learn more: pa.gov/humantrafficking
AWARENESS IS OUR GAME PLAN!
- Stay aware
- Know the signs
- Speak up
We all have a role to play. Visit pa.gov/humantrafficking to learn more.
4. Tackle Trafficking | Huddle Up
Includes strong sports metaphors (“Tackle,” “Huddle Up”), clear action steps (learn, report, support), and high-contrast, graphic design elements.
Social media graphics can be downloaded by right-clicking on the image, selecting "Save Image As," and selecting the folder on your computer where you want to save the image.
Preventing human trafficking requires awareness, action, and collaboration.
- Learn the signs
- Trust your instincts
- Report suspicious activity
- Support victims and survivors
Together, we can “tackle trafficking” and protect our communities.
Learn more: pa.gov/humantrafficking
X/BlueSky
One report can change a life.
Speak up. It matters.
Visit pa.gov/humantrafficking
Tackle Trafficking
We all have a role to play in preventing human trafficking.
- Learn the signs
- Report suspicious activity
- Support victims and survivors
When we work together, we can make a difference. Learn more at pa.gov/humantrafficking
TACKLE TRAFFICKING!
- Learn the signs
- Speak up
- Support survivors
Pennsylvania, we’re stronger together. Visit pa.gov/humantrafficking to learn more.