LIQUOR CONTROL BOARD

FW&GS to Host Special Tasting with Seventh-Generation Master Distiller and Great-Grandson of Jim Beam

Philadelphia – The Fine Wine & Good Spirits Premium Collection store at 2040 Market St., Philadelphia, will host a special tasting and bottle signing featuring spirits poured and discussed by Fred Noe, seventh-generation master distiller and great-grandson of Jim Beam, starting at 4:00 PM Wednesday, June 17.

Frederick “Fred” Booker Noe III, son of the late, great Frederick “Booker” Noe and great-grandson of Jim Beam, is a seventh-generation distiller and proud keeper of a family flame that has burned since 1795.

Noe will offer samples of the following products to those 21 years of age and older:

  • Jim Beam Straight Bourbon (code 4079) – $18.99 (save $1)
  • Knob Creek Straight Bourbon Small Batch (code 6920) – $39.99
  • Basil Hayden Straight Bourbon (code 6915) – $42.99
  • Baker’s Straight Bourbon Small Batch (code 3165) – $59.99 (save $5)
  • Booker’s Straight Bourbon (code 6917) – $99.99

He will also sign bottles, answer customers’ questions, and share stories, history, and interesting facts about his spirits.

Fine Wine & Good Spirits (FW&GS) is Pennsylvania’s go-to destination for wine, spirits, and ready-to-drink cocktails, as well as in-store tastings and events. With more than 560 stores statewide and a robust online shopping experience at FWGS.com, FW&GS offers a wide selection of products for customers to discover new favorites, find trusted classics, and explore exclusive, limited-release selections. FW&GS is part of the Pennsylvania Liquor Control Board (PLCB), which contributes to the state’s economy by returning taxes and profits – nearly $23.5 billion since the agency’s inception – to Pennsylvania’s General Fund, financing Pennsylvania’s schools, health and human services programs, law enforcement, and public safety and community initiatives. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. Every purchase made at a FW&GS store or at FWGS.com helps strengthen Pennsylvania, supporting nearly 6,000 employees and more than 2,500 communities across the commonwealth.

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WHAT: Special Tasting with Fred Noe, seventh-generation distiller and great-grandson of Jim Beam

WHEN: 4:00 PM Wednesday, June 17

WHERE: Fine Wine & Good Spirits Premium Collection, 2040 Market St., Philadelphia, PA 19103

MEDIA CONTACT: Shawn M. Kelly, 717.303.8522

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