Office of Transformation & Opportunity

About the CTO

Ben Kirshner, Chief Transformation Officer

Benjamin Kirshner serves as the inaugural Chief Transformation and Opportunity Officer for the Commonwealth of Pennsylvania. Prior to his current role Mr. Kirshner founded Elite SEM in 2004, which later became Tinuiti — an esteemed leader in digital performance marketing. Under his leadership, the agency boasted an average compound annual growth rate of 50% from inception until its acquisition by Mountaingate Capital in 2017. Following this, the company expanded through the acquisition of three additional agencies, growing to a workforce of over 700 employees by 2020, and was subsequently acquired by New Mountain Capital. Presently, Tinuiti employs over 1,200 professionals across the United States.

Mr. Kirshner's innovative approach to corporate culture has earned widespread acclaim, securing accolades such as the foremost workplace for Millennials in the USA — a recognition featured on the Today Show — and top rankings in Entrepreneur Magazine, Inc. Magazine, Best Company to Work For, and Crain's. In 2018, he was ranked the 12th Best CEO in the U.S. by Glassdoor.

Prior to his appointment to the Shapiro Administration, Mr. Kirshner taught digital marketing at Harvard Business School as an instructor for second-year MBA students.

Headshot of Ben Kirshner, Chief Transformation Officer